About The Local SEO Company

Helping Local Businesses Get Found, Generate More Leads and Grow

About The Local SEO Company

The Local SEO Company was founded with a simple mission: to help local businesses improve their online visibility

and improve their rankings on Google Search, Google Maps, and AI-powered search platforms, ultimately ensuring they remain visible wherever customers search. As part of Digital Optimus, we combine technical expertise, strategic thinking, and a results-focused approach to help businesses stand out in increasingly competitive local markets.


We work slightly differently from most other SEO companies: we work with you and take the time to understand your business, so we are best positioned to help you get found. We work tirelessly to ensure you are happy with the results you see and will always go the extra mile to meet your expectations. Web design agencies sell SEO on the side. National agencies sell Swindon a landing page. We’re different by design: local search is the entire business. Google Business Profile, reviews, citations, local content and the technical work that holds it all together done properly, measured honestly.


Mark Johnson, the founder, in a suit with arms crossed, standing in front of a brick wall.

Our Story

Built To Solve A Common Problem

Many business owners invest in websites and marketing, but struggle to generate consistent enquiries because they are difficult to find online. We created The Local SEO Company to address that challenge. Unlike general marketing agencies that offer dozens of services, our focus is on helping businesses improve their local search visibility and turn that visibility into enquiries, leads, and sales.


We understand that most business owners are not interested in SEO jargon. They want more phone calls, more enquiries, more bookings, and more customers. That is exactly what our approach is designed to achieve.

The Local SEO Company

Powered By Digital Optimus

Digital OptiMus logo with teal and blue stylized D icon and bold navy text

The Local SEO Company was established to provide a specialist focus on helping businesses improve their visibility in local search results and attract more customers from their target areas. While many digital agencies offer SEO as one of many services, The Local SEO Company was created to focus specifically on Local SEO, Google Business Profile optimisation, Google Maps visibility, local content strategies, and AI search optimisation.


As part of Digital Optimus, we combine specialist Local SEO expertise with the wider capabilities of a full-service digital agency. This means our clients benefit from a dedicated SEO partner while also having access to website design, technical development, hosting, content creation, and digital marketing expertise when required. Digital Optimus has helped businesses across a variety of sectors strengthen their online presence through websites, SEO, content marketing, and digital growth strategies. The launch of The Local SEO Company builds on that experience, creating a dedicated brand focused entirely on helping businesses improve their local visibility and generate more enquiries through search.


Our mission is simple: to help local businesses compete more effectively online by improving their rankings in Google Search, Google Maps, and emerging AI-powered search platforms. Through a combination of technical SEO, content optimisation, local authority building, and strategic guidance, we help businesses connect with customers at the exact moment they are searching for the services they provide. Whether you're a mortgage broker, insurance adviser, travel agent, accountant, solicitor, tradesperson, or local service provider, The Local SEO Company delivers the specialist expertise needed to help your business get found, stand out, and grow.


What This Means To You and Your Business

  • Dedicated Local SEO specialist
  • Backed by the experience and resources of Digital Optimus
  • Expertise in Google Search, Google Maps, GEO and AEO
  • Website and technical advice and support when required
  • A long-term partner focused on business growth, not just rankings
  • Transparent reporting and measurable results

At The Local SEO Company, we're passionate about helping local businesses become the obvious choice when customers search online. By combining specialist Local SEO expertise with Digital Optimus's broader digital expertise, we provide a complete solution for businesses seeking to increase visibility, generate more leads, and achieve sustainable growth.

The Local SEO Company FAQ's

Straight answers to the questions Swindon and Wiltshire businesses ask us most.

  • Who are The Local SEO Company?

    We're a specialist local search agency and part of Digital Optimus, an established digital marketing group. That means you get a small, focused team that does one thing properly: getting local businesses found on Google, backed by the resources and experience of a larger agency. We work with independent businesses across the UK: trades, clinics, salons, restaurants, garages and more. No account-manager merry-go-round, no jargon, and no being the smallest client on a big agency's list.

  • What is local SEO, and why does my business need it?

    Local SEO is the work that gets your business showing up when someone nearby searches for what you do — the map results, the "near me" searches, and your Google Business Profile. It's different from national SEO because Google weighs proximity, reviews and local relevance far more heavily than raw domain authority. For most local businesses, the map pack sits above the normal results, so appearing there often matters more than ranking first on the page below it.

  • What does working with The Local SEO Company actually look like?

    We start with an audit of your website, Google Business Profile, reviews and local competitors, so you can see exactly where you stand before spending anything. From there, we agree a plan with clear priorities, then get to work — on-page improvements, profile optimisation, local citations, content and review generation. You get a named contact, a monthly report in plain English, and a call whenever you want to talk it through. You'll always know what we're doing and why.

  • Do I need to understand SEO to work with you?

    Not at all, most of our clients don't, and that's fine. Our job is to handle the technical side and explain the rest in language that actually means something. Reports show the things that matter to your business: calls, direction requests, enquiries and where you rank for the searches your customers use. We won't bury you in metrics or send a 40-page PDF nobody reads. If something isn't clear, ask — we'd rather over-explain than have you wondering what you're paying for.

  • Which areas do you cover?

    We're based in Swindon and work with businesses across Wiltshire and Gloucestershire, including Marlborough, Chippenham, Devizes, Calne, Cirencester, Gloucester, Cheltenham, Worcester, Bath, Bristol, and Trowbridge, as well as the wider UK